Now in the advertising/marketing world, there is a term used called "the elevator speech". It is dubbed that because you need to be able to tell another person (who has NO idea who you are or what you do) about your company in as little time as it takes for them to reach their destination- let's say in this case the 11th floor.
So here is ours:
Adali Plastic Inc. is a family owned and operated manufacturing company specializing in the production of heavy duty plastic dairy crates. We have been providing quality heavy duty crates to operations all over the U.S. and Canada. Distinguished by the specific molds we use, Adali Plastic crates are ideal for any large dairy farm or even a small catering company. We hold our crates to strict industry standards for strength, dimensions and stacking capability so that our crates exceed our customer's expectations every time.
Still working on it a bit more but that is what I have so far!
Firsthand account of stepping into a family business. Knowing nothing and needing to learn everything there is to know about plastic milk crates. Now we can't forget the famous quote in the movie "The Graduate", Mr. McGuire: I just want to say one word to you. Just one word. Benjamin: Yes, sir. Mr. McGuire: Are you listening? Benjamin: Yes, I am. Mr. McGuire: Plastics. Benjamin: Exactly how do you mean? And I plan to tell you the meaning in this blog! Hope you like it.
Friday, July 22, 2011
the family business
Now, if we went back in time and asked me the infamous question "what do you want to be when you grow up" , the answer most defininetely would not have been "a manufacturer of plastic milk crates".
When my father first told me that they are getting into this business, I started to laugh. I did not understand how they even thought of this business and why they would try something new like this in their...dare I say it, OLD AGE!
To back track- I am a 27 year old woman who graduated from The University of Connecticut aka UCONN. Before the move, I was living happily in NYC and working as a marketing manager for a corporate housing company.
A few months ago, I received the call (I knew it was coming for a while now) from my father saying I can not ignore the "family" business anymore and need to help him.
Yes, I wasn't surprised but to change my whole life! Move FROM NYC to Hoboken, NJ (ONLY place in Jersey that a young professional can live and still have a life) leave my job, friends and city that I loved? It was a huge shock to my whole entire being! BUT what can you do, this is a family venture and you need to be there for your family, right?
My one concern, and I am sure most would agree, how can I work with my dad?!!?! My dad has a lovely temper, as do I. He also doesn't like to explain things and I come from a world where training is usually part of coming on board. BUT hey I do like a challenge.
I am now a month and half into being here at Adali Plastic. We now have a new logo and business cards. I am trying my very best to prospect new clients and to market our company in a different way. I figure this much, aside from quality and price, our customers should appreciate our company because we are just like them. Most of these dairy farms and production facilities are family owned and operated and even if they aren't today- they STARTED out as a family business. They understand the fight and right now that is what I am doing- I am fighting for my family's well being
When my father first told me that they are getting into this business, I started to laugh. I did not understand how they even thought of this business and why they would try something new like this in their...dare I say it, OLD AGE!
To back track- I am a 27 year old woman who graduated from The University of Connecticut aka UCONN. Before the move, I was living happily in NYC and working as a marketing manager for a corporate housing company.
A few months ago, I received the call (I knew it was coming for a while now) from my father saying I can not ignore the "family" business anymore and need to help him.
Yes, I wasn't surprised but to change my whole life! Move FROM NYC to Hoboken, NJ (ONLY place in Jersey that a young professional can live and still have a life) leave my job, friends and city that I loved? It was a huge shock to my whole entire being! BUT what can you do, this is a family venture and you need to be there for your family, right?
My one concern, and I am sure most would agree, how can I work with my dad?!!?! My dad has a lovely temper, as do I. He also doesn't like to explain things and I come from a world where training is usually part of coming on board. BUT hey I do like a challenge.
I am now a month and half into being here at Adali Plastic. We now have a new logo and business cards. I am trying my very best to prospect new clients and to market our company in a different way. I figure this much, aside from quality and price, our customers should appreciate our company because we are just like them. Most of these dairy farms and production facilities are family owned and operated and even if they aren't today- they STARTED out as a family business. They understand the fight and right now that is what I am doing- I am fighting for my family's well being
Subscribe to:
Posts (Atom)