It has been awhile since I last posted anything on this blog. While the purpose of this blog was to update our customers and prospective clients with the "family business", I admit- I did FALL back (PUN is fully intended) during the fall/winter months..SO now with spring just around the corner- I am back at it aka SPRINGING FORWARD!
We have a lot going on. For one, NEW WEBSITE. We are in the final stages of putting together a website that is easier to navigate, has the look and feel of our brand and can provide our customer with a bit more information about our product and what we can do for them.
Second, and this is ALWAYS on our to do list and that is to EXPAND our customer base. While we value our current clients so much and thank them for the support, we need NEW clients! At my previous job, my VP of Sales & Marketing-Beth, always said you have to keep feeding that pipeline. SO I am trying new approaches and hoping this will work! FINGERS CROSSED.
Now to update on me getting acclimated with the business and trying to understand it all. It is SO much harder then I ever imagined it would be. Trying to understand the dynamics of plastic and what material to use etc. IT IS MIND BOGGLING. My father deals with this primarily but at some point it will be my responsibility at least to oversee the process. Too bad I wasn't an engineering major! BUT hey this is why you hire great people to help you understand and hopefully grow Adali Plastic.
I would like to go back to the website! I know it is milk crates so visuals help correct?! What else would you want to see on the website? More pictures? Social media links? More information on the crates and us?? Would love any feedback you have.
Firsthand account of stepping into a family business. Knowing nothing and needing to learn everything there is to know about plastic milk crates. Now we can't forget the famous quote in the movie "The Graduate", Mr. McGuire: I just want to say one word to you. Just one word. Benjamin: Yes, sir. Mr. McGuire: Are you listening? Benjamin: Yes, I am. Mr. McGuire: Plastics. Benjamin: Exactly how do you mean? And I plan to tell you the meaning in this blog! Hope you like it.
Showing posts with label dairy farms. Show all posts
Showing posts with label dairy farms. Show all posts
Thursday, March 8, 2012
Friday, July 22, 2011
the family business
Now, if we went back in time and asked me the infamous question "what do you want to be when you grow up" , the answer most defininetely would not have been "a manufacturer of plastic milk crates".
When my father first told me that they are getting into this business, I started to laugh. I did not understand how they even thought of this business and why they would try something new like this in their...dare I say it, OLD AGE!
To back track- I am a 27 year old woman who graduated from The University of Connecticut aka UCONN. Before the move, I was living happily in NYC and working as a marketing manager for a corporate housing company.
A few months ago, I received the call (I knew it was coming for a while now) from my father saying I can not ignore the "family" business anymore and need to help him.
Yes, I wasn't surprised but to change my whole life! Move FROM NYC to Hoboken, NJ (ONLY place in Jersey that a young professional can live and still have a life) leave my job, friends and city that I loved? It was a huge shock to my whole entire being! BUT what can you do, this is a family venture and you need to be there for your family, right?
My one concern, and I am sure most would agree, how can I work with my dad?!!?! My dad has a lovely temper, as do I. He also doesn't like to explain things and I come from a world where training is usually part of coming on board. BUT hey I do like a challenge.
I am now a month and half into being here at Adali Plastic. We now have a new logo and business cards. I am trying my very best to prospect new clients and to market our company in a different way. I figure this much, aside from quality and price, our customers should appreciate our company because we are just like them. Most of these dairy farms and production facilities are family owned and operated and even if they aren't today- they STARTED out as a family business. They understand the fight and right now that is what I am doing- I am fighting for my family's well being
When my father first told me that they are getting into this business, I started to laugh. I did not understand how they even thought of this business and why they would try something new like this in their...dare I say it, OLD AGE!
To back track- I am a 27 year old woman who graduated from The University of Connecticut aka UCONN. Before the move, I was living happily in NYC and working as a marketing manager for a corporate housing company.
A few months ago, I received the call (I knew it was coming for a while now) from my father saying I can not ignore the "family" business anymore and need to help him.
Yes, I wasn't surprised but to change my whole life! Move FROM NYC to Hoboken, NJ (ONLY place in Jersey that a young professional can live and still have a life) leave my job, friends and city that I loved? It was a huge shock to my whole entire being! BUT what can you do, this is a family venture and you need to be there for your family, right?
My one concern, and I am sure most would agree, how can I work with my dad?!!?! My dad has a lovely temper, as do I. He also doesn't like to explain things and I come from a world where training is usually part of coming on board. BUT hey I do like a challenge.
I am now a month and half into being here at Adali Plastic. We now have a new logo and business cards. I am trying my very best to prospect new clients and to market our company in a different way. I figure this much, aside from quality and price, our customers should appreciate our company because we are just like them. Most of these dairy farms and production facilities are family owned and operated and even if they aren't today- they STARTED out as a family business. They understand the fight and right now that is what I am doing- I am fighting for my family's well being
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